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  • The challenges Fractal faces in commercializing its technology

The challenges Fractal faces in commercializing its technology

Brendan Berksaw March 10, 2023 7 min read
2607
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Fractal is a technology company to commercialize its unique biometric facial recognition and machine learning technology. This technology can potentially revolutionize healthcare, retail, transportation, and hospitality industry practices. However, while this exciting new technology presents tremendous opportunities for growth, it also brings numerous challenges that must be addressed for Fractal to successfully deploy its technological solution. In this article, we will explore some of Fractal’s main obstacles in commercializing its technology and provide potential solutions for overcoming them.

The first challenge Fractal encounters is cost effectiveness. Many existing biometric facial identification systems are expensive and require many resources for implementation and maintenance. Furthermore, due to their cost structure, many systems are not easily accessible to smaller businesses or individuals who may benefit from a less resource-intensive solution. To alleviate these concerns, Fractal must develop an affordable system that is both cost effective and easy to deploy without compromising on accuracy or reliability.

A second obstacle all companies face when scaling up their technologies is scalability – ensuring that the technology expands with customer needs as usage increases within organizations. Companies need to ensure scalability through robust architectures built on reliable computing platforms to reach greater adoption rates of their product or service. Additionally, they must ensure compatibility with existing hardware and software investments already made by customers so disruption within affected systems can be minimized if not avoided altogether.

Table of Contents

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  • Fractal Raises $35 Million Seed Round
  • Lack of Expertise
  • Limited Resources
  • High Cost of Innovation
  • Solutions to Overcome the Challenges
  • Hire experts and build an in-house team
  • Utilize external resources
  • Leverage technology to reduce costs
  • Conclusion

Fractal Raises $35 Million Seed Round

Fractal has raised $35 million in a seed round, the largest ever for an Indian AI startup. The company is looking to use the funds to commercialize its technology and bring it to the market.

However, there are some challenges that Fractal faces in this process. In this article, we will look at some of the challenges Fractal might encounter in its journey to commercialize its technology.

Lack of Expertise

One of Fractal Faces’s greatest challenges in commercializing its technology is the lack of technical expertise. Despite the availability of skilled engineering professionals, Fractal still faces difficulty finding engineers with experience in software development and marketing.

Furthermore, the lack of educational opportunities and awareness about Fractal’s technology has hindered its ability to attract potential employees with the needed knowledge base for development and commercialization. Additionally, due to its limited resources, Fractal does not have a dedicated customer service team who can help facilitate any customer inquiries or inquiries related to product development. The result is that assistance from a professional consultant would be needed if Fractal wishes to overcome this challenge.

Another issue with lack of expertise is human resources. While many individuals might be knowledgeable enough with Fractal’s technology and products, they may not be adequately compensated for their effort given the limited budget available for software engineers at Fractal. As such, it may prove difficult to retain and even attract talented professionals within this area.

Limited Resources

Fractal, a data-driven company founded in 2013, is focused on using artificial intelligence and big data to provide insights into complex problems. While the technology that Fractal has developed is very advanced and could be potentially disruptive in many industry verticals, the company faces some challenges when commercializing its technology.

One of the biggest challenges that Fractal faces is limited resources. Its small size limits its ability to devote sufficient resources to marketing and sales efforts which are essential for success in commercializing any technology platform.

Furthermore, its small size also affects its capacity for innovation which can be critical for navigating new markets or adapting to changing market conditions. Additionally, the financial resources available to it through venture capital investments or loans may not be sufficient for long-term success given ever-changing competition from bigger and better funded rivals looming on the horizon.

Another significant challenge that Fractal faces is lack of market presence and customer loyalty due to its short history as a start up. However, established players have already captured large swaths of their markets and can draw upon greater name recognition and trust than Fractal.

Lastly, difficulties with obtaining accurate user feedback on new product features or usage scenarios further hinder potential growth in the commercialization process.

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High Cost of Innovation

Fractal, a startup from India, is engaged in the business of developing AI-powered solutions. However, the high cost of innovating such technology is a major barrier for the company when commercializing its products and services. Research and development for new products requires vast resources, large investments of time and money, and extensive partnerships with industry leaders. As a result, Fractal could face huge financial losses if a product fails to gain traction in the market due to lack of public interest or technical challenges.

Additionally, Fractal faces competition from many other companies that have already established themselves as major players and have invested heavily in developing their technologies. As a result, they are more likely to succeed because they can draw upon their existing customer base while relying on their ability to modify upcoming developments according to changing needs faster than Fractal can afford.

These challenges can be addressed through strategic initiatives such as improving technology scalability and investing more in marketing activities like creating awareness about the product’s differentiating features over competitors’ products and services. Moreover, Fractal should consider establishing partnerships with industry leaders with networks and access to potential customers, enabling them to reach out faster into prospective markets without upfront huge capital investments.

Solutions to Overcome the Challenges

Fractal is a company that raised $35 million in seed funding to develop AI-enabled software and services. Although, the company is facing various technical and commercial challenges while trying to commercialize its technology.

In this article, we will discuss potential solutions to Fractal’s challenges and how they can potentially succeed.

Hire experts and build an in-house team

Hiring experts and building an in-house team is one of the most effective ways for Fractal to overcome its challenges in commercializing its technology. Firstly, as technology moves quickly and complex operational problems continue to arise, having experts who specialize in technology solutions can help Fractal efficiently navigate these issues. With their knowledge and experience, they can act as a valuable source of insight when looking for solutions tailored to Fractal’s needs.

Furthermore, experts can also provide useful advice to help Fractal make better decisions about how it utilizes its technology solutions.

Additionally, having an in-house team of tech specialists would allow Fractal to maintain a full control over its operations and ensure that any potential difficulties encountered while using its technology solutions could be analyzed quickly and effectively. This would ensure that potential issues are handled promptly and can be solved more accurately than outsourcing to third parties. Such a team would also support the engineers actively developing and optimizing the software products currently being used by Fractal, thus leading to faster delivery times at lower costs — both key elements necessary for successful commercialization of technological innovations.

Utilize external resources

Organizations must use external resources to effectively address the challenges of commercializing technology. One way of doing this is by partnering with third-party providers offering expertise and experience in technology. This includes leveraging the network of service providers, developers and businesses capable of helping to design, develop and market Fractal’s technology.

In addition, organizations can use outsourcing services so skilled professionals can be utilized without investing in their skills in-house. Additionally, organizations need to investigate government incentives for businesses. This can include grants or tax credits which will be beneficial towards developing a successful commercialization strategy for Fractal’s Technology.

Finally, franchising opportunities should be explored to extend their reach by creating alliances worldwide to take advantage of market potentials while monitoring partner relationships more efficiently.

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Leverage technology to reduce costs

One way Fractal can overcome the challenges associated with commercializing its technology is by leveraging technology to reduce costs. By taking advantage of advancements in automation and digital solutions, Fractal can minimize overhead costs while still obtaining the same level of quality output. Additionally, investing in tools such as Computer Aided Design (CAD) software can help streamline design processes, enabling Fractal to get products to market faster and reduce expenses associated with product validation.

An agile development model can also assist in achieving cost efficiency. Allowing for rapid deployment of releases and a justification based methodology for product delivery will keep personnel focused on relevant tasks, reducing costly distractions from non-essential activities. Finally, outsourcing non-crucial operations such as routine maintenance or customer support is an efficient way for Fractal to maintain competitive pricing while still delivering high-quality products.

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Conclusion

In conclusion, the challenges Fractal faces in commercializing its technology are varied. While established industries and customer groups may take longer to adopt and leverage new technology for their needs, we believe that there is an opportunity for Fractal to gain a foothold within other markets. Proper educational efforts combined with customer-centric design principles can empower Fractal’s customers to embrace innovation and create an impactful presence within their respective industries.

Moreover, while emerging markets require greater effort in regulation and legal compliance, Fractal can benefit from such investments by reaching new customer demographics who are likely to be interested in such advancements. Ultimately, leveraging an iterative approach towards customer feedback and combining our insights with available data sets can grant us further insights into areas where our technology may be suitable and serve an unmet need or demand more effectively.

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