Swappie is a Finnish company that provides consumers with an affordable and sustainable option for used smartphones. Since their inception in 2017, the company has established a presence in the re-commerce market and has quickly grown to become one of the leading brands in the industry. By offering a wide array of devices, quality assurance measures, expansive partnerships, and a customer-centric approach to business, Swappie offers users an attractive alternative to purchasing new devices while reducing digital waste generated by obsolete gadgets.
With continued technological advances and shifting consumer preferences, this article outlines the future for Swappie.
Overview of Swappie
Swappie is an innovative online platform that brings together Apple enthusiasts from all over the world. Through their refurbishing program, Swappie has made purchasing a used iPhone at a fraction of the original cost easier.
Recently, Swappie has successfully raised a $124M Series C round led by Verdane to scale in Europe.
This article will overview all aspects of Swappie and its potential for the future.
Founded in 2017
Swappie was founded in 2017 in Helsinki, Finland to provide high-quality refurbished smartphones with a warranty and full transparency at an affordable price. By sourcing their phones directly from their partner manufacturers or official resellers, they can offer low-cost mobile devices while maintaining quality.
Swappie has since expanded to offer consumers a range of services and products, such as device repair kits, accessories, insurance plans and trade-in services. In addition, Swappie offers a 30-day return policy to ensure customer satisfaction and guarantees the condition of all devices sold through their website or app.
On top of all this, Swappie also provides an eco-friendly solution for consumers who want to reduce their carbon footprint by reusing and recycling devices instead of buying new ones. By encouraging people to extend their device’s life cycle for as long as possible before replacing it, Swappie is helping to reduce electronic waste and preserve our planet’s resources.
As part of its mission to provide sustainable solutions for mobile device users, Swappie is continuing its work towards integrating technologies such as AI into its system to offer more personalised services and repair options. Looking ahead into the future, Swappie aims to become an industry leader in ecommerce with innovative technologies that make it easier than ever before for customers around the world to buy quality smartphones with confidence at an affordable price point.
Mission to make refurbished iPhones accessible to everyone
At Swappie, we aim to make refurbished iPhones accessible and affordable to everyone. We believe that everyone should have access to quality smartphones regardless of budget. With our mission, we strive to make it possible for people worldwide to benefit from a more sustainable lifestyle, without sacrificing quality or convenience.
Swappie offers people an alternative purchasing option when buying their next smartphone – a refurbished phone. Refurbished phones are pre-owned devices that have been returned and reset to factory state or repaired for the device to be resold at a fraction of its original cost. Furthermore, buying a pre-owned device is a great way for customers to reduce their environmental impact by choosing sustainability over consumption.
As well as making phone prices more affordable and accessible, Swappie wants customers to have peace of mind when considering their purchases. So all our phones undergo rigorous quality control procedures before delivery – ensuring no corners are cut regarding maximum customer satisfaction and value for money. On top of that we offer a 24 month warranty on all devices purchased through Swappie, freeing customers from any worries regarding future failures or repairs needed along the way.
We strive towards introducing new and innovative ways of bringing the best experience possible regarding smartphone ownership – taking away all unnecessary hassle along the way and providing full transparency along the way. At Swappie it’s easy — purchase your device online with just a few clicks — pay securely on delivery — get your phone delivered even faster! So stay tuned for the future!
Raised $124M Series C led by Verdane to scale in Europe
Swappie, the world’s leading circular economy player in the smartphone market, announced that it has raised $124M in a Series C funding round, led by Verdane – an independent European growth investor. The new funds would enable Swappie to scale its operations in Europe.
This raises Swappie’s total investment till date to $185M. This latest capital raise is expected to propel the company towards attaining its mission of becoming the leading circular economy player globally. The funds will enable the company to strategically scale their business operations and grow into new markets. Furthermore, Swappie aims to launch several additional innovative products over the next year and expand their customer base into unexplored geographies.
Swappie has also entered into strategic partnerships with brands like F-Secure and Ulefone who offer several benefits; former provide excellent mobile security while later provides basic feature phones that are affordable yet contain top-notch components. This partnership is seen as a move to expand Swappie’s reach within different markets and customer segments worldwide.
The recent endorsement from Verdane follows similar investments from Northzone, Norron and Inventure along with numerous angel investors from Finland, Norway and Sweden who have provided consistent support for the past three years. These partnerships have enabled Swappie to become one of Europe’s fastest growing mobile phone brands, by providing high quality products without compromising sustainability or affordability for shoppers around Europe.
iPhone refurbisher Swappie raises $124M Series C led by Verdane to scale in Europe
iPhone refurbishing firm Swappie recently closed its Series C round of funding of $124M led by Verdane. This funding will help the company’s acceleration in Europe and strengthen its presence across new markets. The company is strengthening its focus on growth with ambitious plans to expand and scale.
Let’s take a look at Swappie’s expansion plans.
Expansion into new markets
Swappie is looking to enter new markets and explore different opportunities as it continues to grow and expand. Expansion into new markets will allow Swappie to establish a larger customer base and provide our unique services on a wider scale.
Swappie’s long-term vision is to provide the best electronic trade-in service available in the world, by providing responsible, sustainable and convenient recommerce solutions for customers. With this in mind, we have implemented expansion strategies that target specific regions with the growth potential.
We plan to launch our services in North America in 2020. We anticipate that this will bring a significant increase in our customer base, as well as allowing us to further diversify our product offerings. Additionally, we intend to enter into new partnerships with distributors across Europe to reach more consumers directly. Finally, as we branch out into new countries and continue to strengthen our presence within existing markets, Swappie will gain the opportunity to tap into untapped markets, which could benefit us and the environment.
Finally, our expansion plans extend beyond geographical boundaries; we plan on implementing technological progressions that ensure Swappie remains at the forefront of recommerce solutions. For example, we are exploring blockchain technology applications that would allow consumers to securely trade their devices online without physical contact with third parties or retailers.
We believe that properly executing these expansion plans could lead Swappie towards even greater heights of success!
Increase in production capacity
As Swappie continues to meet the global demand for refurbished smartphones and looks towards slicker, more streamlined supply chains, it will significantly increase its production capacity. Through 2021, Swappie plans to double the size of its market presence in Europe, overhauling its operations in Finland and moving into Sweden and a further six countries along the way. Investing in new factories, increased automation processes and forging strategic alliances with suppliers will all provide Swappie with greater production capabilities than ever before — guaranteeing a bigger impact when we enter our next decade as a business.
With this increased production capacity comes greater profitability, which will ensure we remain competitively positioned as smartphone markets grow and evolve. In addition, investment in data mining technologies and machine learning — including semantic analytics — provides us with optimal pricing models for each geographic market. Predictive ordering algorithms provide us with discounts on bulk orders from suppliers looking for lower cost deals across the entire ecosystem. With this comprehensive suite of technologies driving the engine of what we expect to be huge growth over the upcoming years, there’s never been a more exciting time at Swappie!
Expansion of product offering
As part of our expansion plans, Swappie has identified the opportunity to broaden our product offering to increase revenues. Our current product line includes certified pre-owned smartphones; however, we are exploring the possibility of introducing other smart devices such as tablets and smartwatches to our portfolio.
We believe that this expansion would benefit both Swappie and its customers, as it will offer them a wider range of options when purchasing smart devices. Such an expansion will also create new opportunities for us to explore different customer segments and attract new markets that may not have been accessible.
Furthermore, this initiative will benefit our existing customers by allowing them access to the latest hardware technologies at an affordable cost. We strongly believe that this initiative will help us create a more comprehensive selection of products which meets our customers’ requirements. As a result, we are confident that this expansion into additional product offerings will likely generate increased revenue for us moving forward.
Impact of Expansion
After raising $124M Series C led by Verdane, the iPhone refurbishing company Swappie is now better positioned to expand their services in Europe. This move will greatly impact the entire refurbished phones market, not just in Europe but worldwide.
Let’s look at the future for Swappie and how the company will likely benefit from this ambitious expansion.
Benefits to consumers
The impact of Swappie’s expansion provides many benefits to consumers. By making it easier and more convenient than ever to purchase certified pre-owned smartphones, they can save money while still getting a quality device. It also helps the environment by being an eco-friendlier option compared to buying a brand new phone every time. In addition, customers can now purchase phones with peace of mind that their devices have gone through a rigorous testing process, ensuring functionality and quality.
Swappie has also revolutionised the used smartphone market by introducing competitive prices, allowing more customers to upgrade without breaking the bank. Additionally, Swappie is driving innovation by introducing refurbished smartphones using only high-quality parts from trusted suppliers, providing customers with a longer product life cycle. Because of this feature, Swappie has become one of the fastest growing companies in Europe when it comes to offering certified pre-owned iPhones and other models from multiple manufacturers at discount prices.
With its recent expansions across Europe and North America, Swappie continues to innovate in this market and provide consumers with great value for money – whether they’re looking for an entry level phone or an ultra premium one. Moreover, the cumulative effect of these developments allows customers not just access but also choice when it comes to refurbished models backed up with warranties and product safety certifications – which is almost impossible to come across in the traditional used phone market today.
Benefits to the environment
Swappie aims to make a positive environmental impact through their product and services. By offering pre-loved second-hand smartphones, Swappie users are reducing the amount of e-waste that would have otherwise been generated from purchasing new products from other companies.
On top of this, Swappie is committed to ensuring all devices shipped to customers use renewable energy sources, helping further reduce emissions. Swappie also provides its users with an easy and secure way to trade dated devices for newer models. This allows more people to access more up to date technology at lower cost, preventing greater production of devices that would have otherwise had to be purchased brand new and contributing further to the e-waste crisis currently growing worldwide.
