As a property manager, your website is one of your most powerful marketing tools for attracting owners and tenants. A well-designed website can showcase your expertise, build trust with your audience, and generate a steady stream of leads.
To help your property management website stand out and perform at its best, here are 10 key elements to focus on:
Clear Value Proposition
Your website should immediately communicate the unique value you provide as a property manager. Use a concise headline and subheading to highlight your key differentiators, such as your experience, service area, property types, etc.
Easy Navigation
Make it simple for visitors to find what they need with intuitive navigation menus. Include logical categories like “Services”, “Properties”, “About Us”, “Contact”, etc. Use drop-down menus to organize sub-pages.
Professional Design
Your website design should be modern, clean and visually appealing. Use high-quality images of properties you manage. Stick to a consistent color scheme and avoid clutter. Consider hiring a professional web designer experienced with property management websites.
Compelling Content
Provide helpful, engaging content that addresses the needs and interests of owners and tenants. Explain your property management process, share local market updates, offer maintenance tips, highlight featured properties, etc. Use a friendly yet professional tone.
Owner and Tenant Portals
Offer convenient online portals where owners can view statements and tenants can make maintenance requests and payments.
Integrating this functionality will make your website more useful and set you apart from competitors.
Search Engine Optimization
Help your website rank high on Google for relevant keywords. Optimize your page titles, headings, content and meta descriptions. Build quality backlinks from other reputable websites. Consider working with a SEO specialist to audit and improve your website.
Responsive Mobile Design
With so many people accessing the web from smartphones, your website must look great on any device. Use responsive design techniques to ensure your layout adapts seamlessly to smaller screens. Keep fonts large enough to read and buttons big enough to tap.
Social Proof
Build credibility by showcasing testimonials, reviews and ratings from satisfied clients. Display any industry awards or certifications you’ve earned. Consider adding the logos of professional associations you belong to.
Lead Capture
Make it easy for prospective clients to contact you by including your phone number and a contact form on every page. Offer a free rental analysis or another “lead magnet” to entice owners to provide their information. Follow up with leads promptly.
Analytics Tracking
Install Google Analytics or another web analytics tool to track your website traffic, visitor behavior, top pages, traffic sources, and more. Use this data to see what’s working and make continuous improvements.
Property Management Website Checklist
To summarize, here’s a handy checklist of the 10 essential elements every property management website should have:
|
Element |
Description |
|
Clear value prop |
Communicate unique value |
|
Easy navigation |
Intuitive menus and categories |
|
Professional design |
Modern, clean, visually appealing |
|
Compelling content |
Helpful info for owners & tenants |
|
Owner/tenant portals |
Online account access |
|
SEO optimization |
Keyword targeting, link building |
|
Mobile responsive |
Adapts to any screen size |
|
Social proof |
Testimonials, awards, associations |
|
Lead capture |
Contact forms, lead magnets |
|
Analytics tracking |
Traffic and visitor behavior data |
One bonus tip: check Infraredi, a website analysis tool that can give you personalized recommendations to improve your property management website’s performance, usability and search engine rankings.
By focusing on these 10 essential elements, you’ll be well on your way to creating a high-performing property management website that delights visitors and drives business results. Remember, your website is often the first impression you make on potential clients – so it’s worth investing the time and resources to make it the best it can be.
